TEB Practical Messenger (Retail Customers) Qorus Banking Innovation Awards 2013

TEB Practical Messenger is a service that informs customers on a regular basis with an SMS or an email about their banking products & transactions under the categories of Accounts, Payments, Investment Products and Credit Cards. The objective of this service is to ease our customers’ life by sending them notifications and thereby letting them have a better control on their financials. The service notifies customers sometimes as a reminder and sometimes as a confirmation of a transaction. Service is comprised of 19 different features; each available on both SMS and e-mail channel. Some examples for the features included are sending notifications on total assets amount(weekly), each time a cash inflow happens, whether or not a future dated or regularly scheduled money transfer is made, before the maturity date of the time deposit account comes, if a loan installment is paid (totally/partially or if not paid) on its due date, when the exchange rate for EUR/TRY or gold/gr reaches to the level previously set by the customer, when automated payment orders are successfully made(etc. bills, tax, credit ) ,when the credit card receipt is paid or when the credit card expenses reach to a preset level. TEB Practical Messenger includes 4 different packages; three with default contents (Small, Medium and Big) and one “Create Yourself” package where customers can select the features they like and create their own customized Practical Messenger. When customers are informed about their basic transactions, most of their questions that they used to direct either to physical branches or the call center become answered automatically and that provides a good amount of operational efficiency for the bank itself. TEB Practical Messenger has also two other versions with different features for SME and Corporate Customers. Although it has not been so long since the launch, more than 1000 customers registered themselves for this service for a monthly fee.