Geolocation in bank branches using the iBeacon technology Qorus Banking Innovation Awards 2014 - Winner

Crédit Mutuel Arkéa’s solution uses Apple’s iBeacon proximity technology – introduced with iOS 7 – to geolocate customers entering its branches and display their personal information on iPads used by the customer reception advisors in the relevant branch. Using information such as the customer’s full name, the details of their scheduled appointment, or the date of their last visit to the branch, the advisor can then personalise their greeting and process the customer’s request as quickly as possible. Data is exchanged securely to protect the privacy of the customer. Combining online, mobile and physical channels, the innovation has enabled Crédit Mutuel Arkéa to increase both customer satisfaction and network productivity.