Orange Finanse: Mobile bank powered by telecom sales network Qorus Banking Innovation Awards 2015 - Winner

Orange Finanse is a fully-fledged mobile bank founded by: • mBank – the fourth largest bank in Poland with an award-winning digital platform, • Orange Poland – the biggest telecom in Poland with almost 900 points of sale. This alliance is beneficial to all parties. It creates an opportunity for mBank, which developed a breakthrough digital platform in recent years, to increase the return on investment by upscaling its distribution model. Without a penny more spent on costly branches the digital platform has a new source of customers, supported by 900 Orange points of sale and millions of touch points with potential customers each month. We are witnessing a revolution in which smartphones become the heart of a new ecosystem, enabling customers to manage all aspects of their lives. With Orange Finanse the operator can offer a unique product, leverage its customer base and data on customer behaviour. It provides the customers with new products such as seamless mobile payments to achieve a competitive edge and compensate deterioration of margins. Within 10 months after the launch Orange Finanse became mBank’s most important acquisition vehicle doubling the bank’s monthly accounts’ sale and contributing to an acquisition of nearly 200k retail and business customers by mBank. Currently, such an extraordinary result has shifted mBank together with Orange Finanse to the top of the list of the most dynamic banks in Poland in terms of new customer acquisition.