Idea Hub Express Qorus Banking Innovation Awards 2017 - Winner
PolandCategory
Phygital DistributionKeyword
Customer experience, Branch & Physical distribution, SME Banking
Innovation presentation
Idea Bank, Polish bank focusing on entrepreneurs’ segment, has recently launched a new unprecedented project. The bank opened “Idea Hub Express” - the first bank branch on tracks. It is the mobile co-working space on tracks & bank branch at the same time. This new, innovative space allows passengers, often travelling on business trips, for better use of their time while in transit, but also to benefit from Idea Bank services. Idea Hub Express carriages adopted for office work features: tables, comfortable chairs and a screen for presentations. Travelers can also use the available office equipment (printers and scanners), phone chargers along with any required connections, as well as coffee makers, and read a selection of the latest newspapers delivered every day. Cars are open to all passengers holding a valid ticket, but Idea Bank customers will have priority in taking the available seats. The Bank believes for the Idea Hub Express to become an opportunity for gaining new customers, which will be accomplished by offering the opportunity to travel free of charge with vouchers distributed from regular Idea Hub branches in Warsaw, Krakow, Poznan, and Wroclaw. Idea Hub Express carriers are available for passengers travelling on routes from Warsaw to biggest Polish business hubs such as Poznan, Krakow or Wroclaw. Idea Hub Express has been created in cooperation with PKP Intercity S.A. - the largest Polish rail operator specializing in domestic and international long-distance transport. Selected PKP trains linking the cities have a special Idea Hub Express car attached.
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