Mobile Interactive Assistant Qorus Banking Innovation Awards 2017 - Winner
TurkeyCategory
Customer Experience & EngagementKeyword
Customer experience, Customer service, Targeted-niche offerings
Innovation presentation
Voice technologies are becoming an indispensable part of digital technologies. As the habit of performing transactions through Call Centers by dialing gave way to natural speech, performing transactions by voice has also started to become a replacement for touch-based communication. We are developing voice applications that are completely natural speech oriented. As with the natural process that takes place when you are talking with a branch or customer representative, we are aiming to provide the same ease and convenience in our projects. Garanti Bank has been using voice technologies for a long time. In this context, the primary area of implementation our call center, Alo Garanti Call Steering project for Alo Garanti, and Alo Garanti self-service steps (ASR) are the pioneering projects in voice technologies. Mobile Interactive Assistant (MIA) is a virtual voice assistant that provides performing banking transactions by voice which is developed on Garanti Bank’s mobile platform. MIA is the first application that is compatible with Turkish language structure and through which banking transactions can be performed by natural speech. Business team, analyst and development teams are involved to the project. With MIA, users can enquire many banking transactions. Here are some examples; “How much money did I spend to fuel-oil from my Platinum card?”, “What is the maturity date of my deposit account?” , “Send 100 USD to David.” 1,7 mio of 3 mio Mobile Banking whom the functions has met with MİA, and rated the application as most innovative function that they had experienced.
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