MoroccoCategory
Neobanks and specialized players
Innovation presentation
Concept and objectives: Wafacash had launch Jibi the first mobile payment account in Morocco to democratize mobile payment, reduce cash circulation and further promote financial inclusion. JIBI, is an electronic mobile account that could be used via mobile or web. It allows you to circulate without cash, safely. Customers can use it for their daily operations specialy for paying purchases at merchants. Including small amounts, transfer money and settle bills at any time and remotely become possible. JIBI is also a simple and an attractive solution for professionals. They could accept customer payments at a lower cost and settle suppliers instantly and safely. Jibi offers 3 types of accounts for custumers : Basic, Classic and Premium capped at 200Dhs, 5000Dhs and 20000DHS Jibi Pro is dedicated to professionals and offers two types of accounts: Jibi pro "Professional" capped at 20000 specially dedicated to professional how want to only accept payment Jibi pro "Agent" uncapped and offering added value added services for Merchants Reasons behind : Wafacash is positioning itself to support the evolution of the market and aims to become the reference of the new electronic payment market while preserving its assets: - Be the leading player in the new payments market - Diversify the activity - Maintain the actual activities State of competition: Competition consists of all payment institutions that will obtain the agreement approved by the central bank Sources of inspiration - Wafacash customers and prospects: Realization of Focus group with individuals and traders to study and understand the need, test and validate the concept and user experience. - International experience: Analysis of the world's leading mobile payment experiences Departments involved : - Strategy - Marking and communication - Commercial - IT - Audit and compliance - Support and means - Intermediation and new channels - Partnerships Jibi : 22.000 Personal Accounts Jibi Pro : 2.000 Merchant Accounts (This realization was made since the launching, only 2 mounth)
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