11/09/2018 Banking Innovation


A mobile payment account for individuals and merchants suitable for all types of generations of phones and meeting the needs of a large target that is both literate and illiterate

Innovation presentation

Concept and objectives:

Wafacash had launch Jibi the first mobile payment account in Morocco to democratize mobile payment, reduce cash circulation and further promote financial inclusion. JIBI, is an electronic mobile account that could be used via mobile or web. It allows you to circulate without cash, safely.

Customers can use it for their daily operations specialy for paying purchases at merchants. Including small amounts, transfer money and settle bills at any time and remotely become possible.

JIBI is also a simple and an attractive solution for professionals. They could accept customer payments at a lower cost and settle suppliers instantly

and safely.

Jibi offers 3 types of accounts for custumers : Basic, Classic and Premium capped at 200Dhs, 5000Dhs and 20000DHS

Jibi Pro is dedicated to professionals and offers two types of accounts:

Jibi pro "Professional" capped at 20000 specially dedicated to professional how want to only accept payment

Jibi pro "Agent" uncapped and offering added value added services for Merchants

Reasons behind :

Wafacash is positioning itself to support the evolution of the market and aims to become the reference of the new electronic payment market while preserving its assets:

- Be the leading player in the new payments market

- Diversify the activity

- Maintain the actual activities

State of competition:

Competition consists of all payment institutions that will obtain the agreement approved by the central bank

Sources of inspiration

- Wafacash customers and prospects: Realization of Focus group with individuals and traders to study and understand the need, test and validate the concept and user experience.

- International experience: Analysis of the world's leading mobile payment experiences

Departments involved :

- Strategy

- Marking and communication

- Commercial

- IT

- Audit and compliance

- Support and means

- Intermediation and new channels

- Partnerships

Jibi : 22.000 Personal Accounts

Jibi Pro : 2.000 Merchant Accounts

(This realization was made since the launching, only 2 mounth)

Uniqueness of the project

Jibi is distinguished by a simplicity of user experience that adapts to any type of clientele:

- Alphabet or illiterate

- All ages (Teenagers and adults)

- Any type of socioprofessional category

- Familiar with or not with technology

Jibi offers the immediate opening of the payment account directly on the mobile application or on the website

Jibi uses color codes by type of transaction and a very simplified transaction flow, providing a smooth and enjoyable user experience

Jibi uses QR Code technology to make payments and the user experience very easy and fast

Jibi uses real time for all proposed transactions

Jibi offers account opening and a range of Free services to encourage service use and financial inclusion

Jibi uses geolocation to allow easy identification of Wafacash agencies to supply cash accounts and merchant payment points

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