BBVA Entrepreneurship School Qorus Banking Innovation Awards 2019

In 2013 BBVA Colombia launched the School for Entrepreneurship program in the departments of Santander and Cundinamarca with an initial group of 6,000 students, 88 teachers and 63 educational institutions, managing to articulate their training processes with those of the benefited educational institutions, which led to Four years later, the initiative is already in six more departments: Caldas, Quindío, Risaralda, Tolima, Antioquia and Atlántico, the number of students exceeds 80,000, teachers reach 570 and the number of educational institutions is 177 in 102 municipalities of the country. What is School for Entrepreneurship? It is a classroom project that is developed by the Secretaries of Education of Colombia and that allows the integration of the training of students and teachers in financial, entrepreneurial skills and in stimulating the creation of business ideas that directly impact the life projects of the beneficiaries allowing them to be self-sustainable to continue their higher or technical studies and even be supportive for their families. Who is it for? To eighth through eleven middle school students who articulate the training within their class schedules, and to their teachers who receive the diploma, “Implementation of entrepreneurial and financial skills in the classroom” · How does it develop? First year: development of skills to produce a good or service and market it through direct financing or third-party credit. Second year: they learn to market through marketing tools. Third year: integration of your business idea into your projected life projects in the region or community that you inhabit. Fourth year: structuring so that the business they have started serves as a support point to continue their technical or professional training and as family support. It should be noted that this project has already benefited about 300,000 students from 17 departments and more than 2,000 teachers and has more than 25,000 business ideas that are articulated around three fundamental axes: social, environmental and technological. These ideas have been exposed in more than 600 business fairs that the students and their teachers organize in the schools at the end of each course. The business ideas with more welcome are those that are under the food line with 52.5%, followed by those of personal care with 19%, in education ideas or programs there are 10%, the rest is distributed in business entertainment, tourism, sports, among others. The main sales scenarios of these products are the school, the house and the neighborhood, in some cases businesses such as supermarkets, shops and market places are involved as promotional and commercialization scenarios.