First & Only Islamic Bank to offer an exclusive ecommerce portal for Emirates Islamic Cardholders Qorus Banking Innovation Awards 2019
United Arab EmiratesCategory
Offering InnovationKeyword
Islamic Finance, Beyond financial services & ecosystems
Innovation presentation
Objective: To provide an exclusive e-commerce portal for EI Cardholders which will offer up to 25% cash back on 1500+ merchants globally. Reasons behind: 1) Drive e-commerce spends 2) Accelerate the pace of attracting millenials by offering e-commerce promotions 3) Acquire more customers State of competition: Currently no Islamic Bank in the UAE is offering an exclusive e-commerce platform which would offer up to 25% cash back on 1500+ global brands. Source of inspiration: Consumers are increasingly attracted to the convenience and speed of mobile and online solutions, plus there has been a increase in the online shopping trend. Departments Involved : Product team, Marketing, Technology and Innovative Consumer Concepts Main Results so far : Launch date set as 2nd Sept 2019
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