VAS INTRODUCER (VAS as Value Added Services) Qorus Banking Innovation Awards 2021

VAS Introducer platform is a B2B2C marketing automation platform that entails end2end solutions to enable distribution of value added services (VASes) from the Bank to end-customers. It is a one-stop-shop for VASes scouting, procuring, handling & managing along with its distribution to end-customers. VAS Introducer is a platform that may be implemented by the Bank and leveraged as a tool for different marketing goals such as: customer acquisition, retention, x-sell, loyalty etc. It has been developed and launched by Mastercard and The Heart in Poland but can be deployed to any market as Mastercard’s proprietary Loyalty Solutions product. Platform’s ecosystem can be used to various portfolios of end-customers - product is not-limited to Mastercard-only card-holders.