Submitted by

Kuveyt Türk Katılım Bankası

Premium
24/09/2021 Banking Innovation
We Teach with the Explorer
Innovation details
Country
Turkey
Category
Digital Marketing & Sales
Keyword
ESG & Sustainability, Kids-targeted offerings

Innovation presentation

This project have been developed for children in the scope of the “Child and Youth Banking Strategic Project” that we started in 2017. Thanks to Digital Explorer, children can now both save for their future by controlling their spending and improve their financial literacy level. The Digital Explorer Mobile Application allows children to view their account balance and account activities, contributing to personal budget management and the development of financial literacy. Through the application where Digital Explorer current and participation accounts can be viewed, Digital Explorers can learn their own IBAN information, share the learned information with their parents and ask for pocket money. Digital Explorer accounts can be opened by customers up to the age of 18, in Turkish Lira, dollar, euro and gold. On the other hand, Mission Mars, the coding game given to children who purchase the Digital Explorer Card designed by Kuveyt Türk, both contributes to the scientific development of children and allows them to meet the world of coding.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more?

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.

Related Content