Submitted by

Abu Dhabi Islamic Bank

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14/09/2021 Banking Innovation
ADIB launches UAE’s first virtual banking sales platform
Innovation details
Country
United Arab Emirates
Category
Digital Marketing & Sales
Keyword
Transformation

Innovation presentation

Abu Dhabi Islamic Bank (ADIB), announced the launch of a pioneering remote sales platform allowing customers to converse with ADIB and apply for personal finance, covered cards, takaful, and other banking products without having to leave their homes. In recent year, we have witnessed a strong uptake for digital services with 70% of our customers now enrolled through the bank’s digital channels. In response to this accelerating demand, we have developed a virtual banking sales solution that blends the convenience of an easy-to-use digital platform with a highly personalized service delivered by our team of retail banking experts.

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