About
Banco do Brasil (BB) affords to its customers the consent of Open Finance on WhatsApp. BB was the 1st bank in the world to use the messaging application to complete the consent journey by its customers.
Innovation presentation
BB has been leading Open Finance in Brazil, even before the beginning of the regulatory implementation started in 2021: Banco do Brasil was the first bank in Latin America to carry out a structured Open Banking operation, with the launch in June 2017 of the Developer Portal and were the first institution to establish a business Open Banking partnership (Conta Azul) in Brazil. In its current format, BB was the first institution to carry out the full consent journey (August/21) and the first large bank enabled to operate as a payment initiator, for example.
WhatsApp is the most popular mobile messaging application in Brazil, present in 99% of national smartphones. 95% of WhatsApp users access the app daily or almost every day (Source: Messsaging in Brazil - Panorama Mobile TIme/Opinion Box)
For Banco do Brasil, offering consent of Open Banking in a new digital channel contributes to the improvement of customer satisfaction and the expansion of customers who subscribe to Open Finance. It is also oportunities to offer consent as a conversational context in others contracting journey or consulting financial products, such as credit card or personal loan, for example.
Customers now have the convenience of a channel that they use more and more in their daily lives.
Uniqueness of the project
BB was the 1st bank in the world to use the popular WhatsApp for its customers to complete the consent journey of Open Finance.
