Digital Adoption & Business Growth Using an Omnichannel Experience Qorus Banking Innovation Awards 2022

Mo-Engage has helped Ujjivan bank to track 100+ events inside Internet Banking and MB App (iOS) that can help us in understanding the customer behaviour as well as implement trigger based targeted communication. For Eg: When a customer logs in, the automation tool detects the account balance. If the balance is greater than a certain amount, a marketing message can be shown to the customer to move his/her extra balance to an FD. Similarly, if the FD is up for renewal, the relevant message can be sent. We have also implemented push notifications and in-app banners on various pages inside the logged-in section. With this we can now do trigger-based campaigns in iOS app and Internet Banking and reach out to the customers with various products and offerings in the customer’s preferred channels in the most customizable fashion.