Online Mortgage Pre-approval Qorus Banking Innovation Awards 2022
CanadaCategory
Reimagining the Customer ExperienceKeyword
AI & Generative AI, Mortgage
Innovation presentation
Improve the client experience by making available self-service online tools to be used whenever, wherever and on whichever online medium is preferred: • Pre-approval for an amount and 90-day rate guarantee for a future mortgage • Available in less than 5 minutes • Fully online in self-service mode • Smooth experience when transitioning to a channel other than the one where the experience started Improve member loyalty and retention by offering online solutions distinct from the competition: • Counteroffer if the amount of financing requested is deemed too high for their financial capacity and a lower amount may be automatically offered and accepted Improve Desjardins productivity: • Automate credit risk analysis • Eliminate manual file analysis and decision-making activities • Reduce calls and appointments in assisted channels (phone and physical)
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