PeoPay – the new generation of the mobile application of Bank Pekao S.A. Qorus Banking Innovation Awards 2022

Submitted by

Bank Pekao

Premium
29/09/2022 Banking Innovation
new technology, usability, quality, customer satisfaction, functionality, UX, personalization
Innovation details
Country
Poland
Category
Offering Innovation

Innovation presentation

Bank Pekao S.A. is one of the largest universal banks in Poland, as well as one of the most dynamically growing financial institutions nationwide. It constantly undergoes digitization, implements modern tools and improves remote channels in order to best respond to the needs of its customers. Bank Pekao S.A. also strives to reach new target groups. It rapidly develops digital channels and quick and convenient service processes. It seeks to enable retail clients to deal with almost every case online. The main channel of contact with the customer is the PeoPay mobile application. The Bank plans to make even greater use of advanced data analytics and modern tools supporting sales in order to personalize the offer, improve the quality of service and increase the willingness to recommend its services. The key measure of success the bank pursues is another surge in the customer satisfaction rankings. New, improved version of the bank's mobile application In the second half of 2021, Bank Pekao S.A. made available the technologically advanced application of the new generation – PeoPay. Customers may use additional modules such as investments or stock exchange listings. The option of purchasing public transport tickets in the application is a new feature. The latest version of the PeoPay application is faster and more intuitive. It has been equipped with an even more efficient transfer execution module. Performance requirements for mobile applications were met through the use of the latest available technologies that would make any modern start-up proud. Customers have gained a new mobile platform which, thanks to its modern architecture, enables rapid and safe addition of new functions. • For its users, PeoPay 4.0 is primarily a user-friendly application for their daily banking needs. • For the bank's “business”, it is a set of related areas, such as the core PeoPay application, video verifications or VAS, which allow efficient and autonomous business development in many areas of the Bank's activity. • From the perspective of the bank’s security, it is an opportunity to better monitor actions and prevent fraud and abuse. During the process of creating the latest version of the application, Bank Pekao S.A. listened to the opinions of its customers testing the application. In response to their needs, Pekao regularly expands the possibilities of the application to include additional functions and services, not only those directly related to banking. The application achieves high satisfaction scores among users. They result from the technologies used, automated problem analysis processes supported by AI elements, as well as flexible approach to resolving them and releasing patches. Bank Pekao S.A. can also boast a very fast time to market. Usefulness and modernity of interfaces – we focus on personalization and user experience Particular emphasis has been placed on personalization. Bank Pekao S.A. will gradually introduce further changes to the mobile application over the next months. Usefulness and simplicity of interfaces are very important elements in mobile banking. Customers of Bank Pekao S.A. could already use several application personalization options, e.g. by selecting products which were to be visible on the desktop on the so-called tiles immediately after logging in to the application. An interesting solution is the possibility of holding such a product tile, for example in order to make the account number available or to hide the amount of available funds. However, thanks to the shortcuts, the PeoPay application users can quickly switch to a transfer, BLIK (Polish Payment Standard), charging the phone and a number of other operations, all of which are just one click away. In the latest version of the PeoPay application, new widgets with quick preview option and access to favorite functions were made available. Its users can decide themselves which widgets to place on their desktops, their order and what the main screen of the application is set to look like. Everything has been presented in an attractive and simple form. Widgets make it possible for the customer to set between 1 and up to 5 latest transactions without the need to access the full account history, as well as to summarize their expenses and inflows and analyze expenses on a daily, weekly or monthly basis in the form of personal finance management (PFM). Parents whose children use the PeoPay KIDS application will be able to control the status of their children's accounts or their expenses in a simple summary available directly from their PeoPay desktop. Customers of the bank will also be able buy public transport tickets in a convenient manner, with the ticket status visible immediately from the level of the main application screen. Users can also pay for car parking while receiving information on the parking time via the application. Bank Pekao S.A. will also introduce PeoPay “stories” as the first entity on the financial market in Poland. Stories include personalized offers, information and guidance on how to use the new functions of the application. The latest version of PeoPay also allows the submission of applications, instructions or verification of the status of a given case from the desktop level. Bank Pekao S.A. already makes over 100 different instructions and certificates available via online banking – without the need to visit a branch in person. The new version of the PeoPay application will also feature changes related to simplification of navigation. Customers will find all products in one place – in the lower navigation menu. The Payment section and the More menu, available in the lower navigation bar, are now updated. These elements were grouped in a better way and made more visually appealing. All of these changes were implemented so that application users can find the necessary functions more easily and quickly. The application also uses onboarding in relation to the changes made to the application. From now on, each new version of the application will offer guidance and clarifications to the customers regarding changes made, clearly indicating and explaining specific elements.

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