"Feeling", the online survey service via the Attijariwafa bank’s mobile app. Qorus Banking Innovation Awards 2023

Be closer to our customers through theavailability of a digital channel integrated into our mobile application to expand the bank system for collecting customer reviews Indeed, as part of its Customer Listening Program (external PEC) aimed at measuring satisfaction to act positively on the bank/customer relationship, Attijariwafa bank is expanding its customer feedback collection system through a new digital channel integrated into the Attijari Mobile application. This is an online survey service called "Feeling" to evaluate, hot or cold and in a targeted way, the experience of our customers in relation to the products used or services provided, and to collect feedback to feed continuous improvement action plans.