Qorus Banking Innovation Awards 2023- Nominated

Customer-Centricity Catalyst: TBC's Innovation Fund & 'Working Backwards' Process

Submitted by

TBC Bank

Logo of TBC Bank

TBC Bank is a leading company in the region. It is distinguished with its utmost care...

premium
Q+
08/09/2023 Banking Innovation

About

The TBC Bank Innovation Fund is a program that provides funding to customer-focused ideas that have the potential to improve the lives of our customers. The fund is open to all teams at TBC and uses the standardized Working Backwards process to ensure that the ideas are customer-centric and have a clear path to implementation. The fund is inspired by Amazon's "Working Backwards" process, which is a proven way to develop products and services that customers love.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more? Speak to Boris, Qorus's Content Lead

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.
Contact us

Related Content

Banking Innovation SME Banking Products
Banking Innovation Auto Comfort
Banking Innovation Customer-Centric Evolution
Banking Innovation Client Intelligence Hub
Banking Innovation IntelliEngage