Customer-Centricity Catalyst: TBC's Innovation Fund & 'Working Backwards' Process Qorus Reinvention Awards - Europe - Winner

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TBC Bank

TBC Bank is a leading company in the region. It is distinguished with its utmost care for its clients, constant striving for novelty and everlasting pursuit for development. Success of TBC bank is conditioned by well-developed and diversified service channels, efficient sales system and high quality of the services provided.

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08/09/2023 Banking Innovation
The TBC Bank Innovation Fund is a program that provides funding to customer-focused ideas that have the potential to improve the lives of our customers. The fund is open to all teams at TBC and uses the standardized Working Backwards process to ensure that the ideas are customer-centric and have a clear path to implementation. The fund is inspired by Amazon's "Working Backwards" process, which is a proven way to develop products and services that customers love.

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