Qorus Innovation in Insurance Awards 2017

Generali Sei a Casa IN TOUCH

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Logo of Generali

Generali is one of the largest global insurance and asset management providers, present in over 50...

13/03/2017 Insurance Innovation


A smart, simple and fast solution for staying in connection with what you love most.

Innovation presentation

It’s the evolution of household insurance in order to protect family assets in the way of "connected insurance” that demonstrates the commitment of Generali for an innovated offer dedicated to its customers.

Introduces a new relationship between customer and insurer: integration between technology and insurance as value for tranquility and prevention.

Customer can control home via smartphone (alert report on tablet or PC), so that can be sure that everything is under control, and if necessary can request activation of services and guarantees provided by insurance. At his disposal a Contact Center H24 7/7 operating that interacts as a result of the request (App, phone, etc.) or proactively on alert generated by the technological kit (plug & play);

IN TOUCH reverses the insurance paradigm that coverage intervenes only after the claim: the emphasis is shifted on the tranquility gives by:

• monitoring and prevention through integrated kit in the insurance solution

• Quick online managed intervention-saving time and money

• Safety of traditional insurance component (compensation for the economic consequences)

• access to services certificates and managed by the Contact Center by Europ Assistance.

It represent the adoption of “motor connected insurance” concept fit on house and family protection - in a market environment characterized by a still traditional offerings.

Project complexity involve all main departments - Marketing, IT, Underwriting , including subsidiary specialized in Assistance services Europ Assistance (Italian branch); as well as the leading provider in "black box" for motor insurance Infomobility.it.

Project leader: Marketing & Distribution

Activity undergoing testing sales.

Uniqueness of the project

The customer always wins thanks to plus such as:

• peace of mind for keeping under control what goes on at home

• someone receives alerts if clients is not on line and, after contacted, they decide what to do (eg. Is everything okay?)

• a list of contacts in case of emergency (up 3 contacts managed by App)

• rapid intervention thanks to interaction of client and KIT with Contact Centre

• craftsmen network for interventions and benefits to predefined costs (on-line management through the Contact Centre)

• simplification of claims thanks to management by Contact Centre

• Kit customization according to customer needs with sensors for smoke, flooding, absence and power surges, motion sensor, camera, etc. with the possibility of increasing the solution through the portal exclusively for IN TOUCH clients

• reduction of policy premium due to the discount for the combination of KIT; It is like buying the kit thanks to a cheaper insurance

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