About
We have integrated the Travel Insurance customer journey within the AIB Mobile Banking App, making it easier for customers to buy travel insurance, for that dream holiday or short city break, anytime, anywhere, in just a few simple steps, all within the secure banking App.
Innovation presentation
AIB has the top ranked mobile banking App in Ireland, and we are constantly working to make it even better, giving customers access to what they need, when they need it. AIB is the first and only bank in Ireland to offer customers the opportunity to get a quote and buy a travel insurance policy, all within their secure banking App.
The customer journey has been seamlessly integrated into our App using APIs, allowing customers to effortlessly purchase their insurance cover in just a few simple steps. This innovation allows us to offer an on-demand service that is woven into our customers’ everyday lives and delivers the following customer benefits:
• Convenience – get a quote and take out a policy without leaving the mobile banking App
• Simplicity – we know some information about our customers already, so we have cut down the questions we need to ask and made it easier and quicker for the customer! We have also offered easy to understand options for cover
• Effortlessness – No card to hand? No problem! Payment is made directly from the customer’s AIB account
For six months, the AIB Insurance team, AIB Mobile Banking team and lots of other AIB stakeholders worked closely with our insurance partners, Chubb, to bring this product to life. This is the first time the AIB Mobile Banking App has integrated a sales journey for a financial product offered by a third party provider.
Uniqueness of the project
AIB is the first and only bank in Ireland to offer customers the opportunity to get a quote and buy a travel insurance policy, all within their secure banking App. Customers can save and send money, apply for a loan, and now take out travel insurance, all in one App – which is already on their home screen.
In an increasingly digital world, and with more and more customers moving to digital banking, we wanted to make it easier for customers to buy their travel insurance. By using information we already know about the customer, and providing the customer with the ability to pay directly from their AIB account, the customer journey is simple and effortless. When packing for holidays, travel cover is often the last thing on people’s minds. So we wanted to be more useful and put insurance at our customers’ fingertips.
