Submitted by

ICICI Prudential Life Insurance

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02/04/2021 Insurance Innovation
Flexible annuity plan with income deferment and living benefits
Innovation details
Country
India
Category
Product & Service Innovation
Keyword
Savings & Investments, Insurance, Seniors

Innovation presentation

With the average life expectancy increasing and the population growth of seniors aged 60+ outpacing the overall population growth (as per UN Population Division — 2017 report, LIMRA International Research), understanding and addressing the financial concerns of this demographic becomes important. We had conducted a consumer research covering diverse demographics, covering salaried, self-employed to nearing-retirement individuals to understand if they were aware of the concept of “retirement planning” and what are their expectations from it. The research revealed that there is a need for a guaranteed lifelong income and a choice of opting from when the income should start. The need for getting a lump sum in times of medical emergencies strongly emerged out of the research. Based on these findings, we created a new product i.e., GPP (Guaranteed Pension Plan).

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