Vlog-with-me APP: A short video maker powered by AI technology Qorus Innovation in Insurance Awards 2022
Submitted by
Ping An Group
With over 227 million retail customers and 693 million Internet users, Ping An is one of the largest financial services companies in the world.
ChinaCategory
Product & Service InnovationKeyword
Customer acquisition & loyalty, Video services
Innovation presentation
In China, offline business development of insurance industry has been greatly hit by the pandemic, prompting agents to explore online marketing for higher influence of individuals on social platforms to develop potential customers. To enable agents to make better performance in online marketing during the pandemic, Ping An Life, a leading life insurance company of China, has launched “Vlog-with-me” app to support hundreds of thousands of agents develop online marketing and reach more potential customers. The app allows agents to perform the entire online customer acquisition process from marketing video production, video sharing to viewing customer opportunities with only one mobile phone, which has brought about an innovation method of insurance short video marketing. The project has the following innovations: 1. 4 research papers published on top AI Conferences and 42 patents have been applied. The team focus on the technologies of Style transfer for head shot portraits,face expression recognition,speech driven talking face generation, few-shot voice clone,virtual human video generation, automatic text-to-video generation system to make breakthroughs of the project. So far, the application of Virtual person、automatic video generation technologies developed by the team have been well adopted in insurance marketing scenarios. Meanwhile, in 2021, 4 research papers on related work have been published on ICME, ICONIP etc. top AI Conferences, and 42 patents have been applied. 2. First ever content library of the insurance video-following-shot application in the insurance field Vlog-with-me extends the use of "teleprompter" to mobile terminal. Thousands of "scripts advice templates" are now available for insurance agents’ selection when making personal vlog. Once a template is selected, subtitles would be shown at the top of the screen, to remind video lines to be delivered to the audience. With the use of technology applications and data-operational-mechanisms, Vlog-with-me collects a large amount of video lines and data for video making for different scenarios. It captures the popularization of various insurance knowledge such as insurance policy, assurance demand analysis, and insurance product explanation, etc. Now, insurance agents can select the template that matches any circumstances according to their needs. With flexible editing tools, they can personalize their own marketing content to contact different clients. 3. Lowering Threshold of Video Production with AI Technology Besides video shooting and editing tools, Vlog-with-me equipped with cutting-edge AI technology, provides two extremely convenient video production modes: "immediate shot" and "one-click generation", which allows agents to produce a short video in an average of 13 minutes or even as quickly as in 3.5 minutes, rather lowering the threshold of video production. ● Immediate Shot mode: The mobile phone interface provides “script scrolling prompt”, and the agent only needs to follow the script to record videos. It automatically generate short videos with subtitles and animation through AI technology. ● One-click Generation mode: The agent only needs to upload a personal photo and record an audio when using it for the first time, and Vlog-with-me can generate a simulated image video with the agent's exclusive style.
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