Freely Travel Insurance & Safety App Qorus Innovation in Insurance Awards 2022

Submitted by

Cover-More Group

Premium

06/04/2022 Insurance Innovation

Fires, floods, pandemics - there has never been a greater need for travel insurance… And imagine if your insurance could do more for you? Like: - Save you money buy allowing to only pay for what you need? - Allow you to toggle specific cover on and off in near real time while you’re away? - Provide you with geo-specific safety alerts and advice? - Connect you to real humans at the tap of a button 24/7 for support, medical and crisis assistance? - Provide you with highly relevant and targeted Content, Offers, Upgrades and Experiences? And imagine if all that was in the palm of your hand - literally with you every step of your journey? Introducing Freely - the worlds first end-to-end travel insurance and safety app...

Innovation details

Country
AustraliaCategory
Product & Service InnovationKeyword
Customer experience, Insurance, Strategy & Business model, Travel Insurance

Innovation presentation

Freely is a corporate venture within the Cover-More / Zurich Group. We're deeply independent yet interdependent on the broader Group. The Freely journey began in early 2020, launching our MVP in Australia in June 2021, with the United States launch planned mid 2022... And we're not stopping there with other countries to follow in early 2023... We started out with a clear vision to evolve travel insurance from a begrudging holiday tax (at best), to a useful and valued travel companion, targeted at 'modern travellers' globally - a highly under-valued and under-served digital target audience within the Travel Insurance sector. We set out to create a global: - Business with Purpose that contributes to a better world - Brand that has soul and edge, one that reflects modern travellers values (because they're ours too) - Flexible product that fits with our customers modern travel behaviours - Great experience that delivers a holistic service rather than a transactional product - Passionate community of like minded travellers and partner companies

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