About
CAA Club Group of Companies (CCG) and CAA Insurance unveiled a new first-of-its-kind online wellness platform exclusively for all CAA Insurance Broker partners.
Innovation presentation
As a care-driven organization that is obsessed with safety, CCG truly believes that a healthy Associate is an engaged Associate. This has driven our investment into a robust wellness program which provides Associates with a variety of resources, guidance, and services to support a healthy and productive lifestyle.
CCG’s holistic wellness program – Jaunt Wellness – is dedicated to making it easier for Associates to live healthy, fulfilling lives at work and at home. The name seamlessly aligns with CCG's commitment to fostering a healthy, respectful and safe workplace and the program is underpinned by our four wellness pillars of safety, physical health, financial health and mental health.
The definition of a jaunt is to go on a quick journey for pleasure. By taking a holistic approach and breaking down wellness goals into short jaunts, it becomes easier for people to create change and succeed. CCG created two full-time roles, a Director of Wellness and Wellness Specialist, who are responsible for designing and creating a program offering that includes stress and resiliency workshops, fitness classes, stretch and meditation sessions and financial planning resources – to name a few. CCG’s unrivalled commitment to health and safety, ensures that Associates have access to the programs and supports they need – in every phase of life. We have also partnered with virtual healthcare providers and an online pharmacy, to put resources and support at our Associate’s fingertips.
In 2019, we took our wellness program to the next level by introducing a platform dedicated to making it easier for Associates to live healthy, fulfilling lives at work and at home. The Jaunt Wellness program offers a personalized website-based and complimentary app experience, and allows Associates view their progress and celebrate successes at their convenience. The application allows users to set personalized health and fitness goals, connect with colleagues, track their activity and participate in a variety of challenges, whether at work, home or on the go. The app is customized for the user, and can be integrated with fitness devices and apps, making it easy to incorporate the program as part of the participants’ daily lives.
Other features:
- A wellness survey to identify potential personal goals to work towards.
- Track progress with an easy-to-use activity tracker and earn points for a wide range of activities.
- Find, create and participate in healthy events.
- Allow Associates to channel their (friendly) competitive side with peer-to-peer, team-based or company-wide challenges.
- Health and wellness tips, articles and additional resources to help Associates reach their goals.
The success of the Jaunt Wellness program with Associates at CCG led us to expand our investment by sharing it with our broker partners in September 2022. We had already been sharing a variety of health and wellness tools with brokers for several years, and they had come to expect CAA Insurance to be a respected resource on the subject. Extending Jaunt Wellness to brokers became a natural progression of the wellness program we offered to these partners.
Uniqueness of the project
As a care-driven organization that is obsessed with safety, CCG’s philosophy is that a healthy Associate is an engaged Associate. We know that the same principle holds across the insurance industry and is highly applicable with our CAA Insurance broker partners.
Brokers who partner with CAA Insurance are independent businesses. CAA Insurance currently partners with over 130 brokerages, which consist of over 550 locations across Ontario, Atlantic Canada, Saskatchewan, and Manitoba.
This is the first time CCG has extended the Jaunt Wellness App externally to our CAA Insurance Broker partners; and it is a demonstration of our commitment to supporting their overall health and wellbeing by providing them with a holistic approach to health and wellness. This value-added program is truly like nothing else offered by other insurance companies. CAA Insurance is proud to continue leading the industry by investing in our brokers and improving both their personal and professional lives.
