Vantaggi Mutualistici Ristorni Qorus Innovation in Insurance Awards 2023

The refund takes place through a voucher which can be used by the customers to: 1. reduce the payment of policy premium (purchase of a new policy, renewal of an existing one or integration of new coverage) 2. reduce the cost of after-sales operations 3. increase the capital invested in a life policy 4. purchase the services offered through the digital health platform of the group (VirtualHospital.blue from Blue Assistance) Vouchers expire after 2 year of issue and can be spent on different transactions. Customers who have made the greatest contribution to the achievement of positive results for the company are entitled to the voucher. The beneficiaries were identified considering the number of policies and the different products held, the line of business covered and the number of years in which they have been customers of Reale Mutua. The launch of the initiative envisaged a television communication campaign aimed at current and potential customers and a direct campaign aimed at beneficiary customers, to inform them of the amount, methods of use and duration of the voucher: communication was principally made through digital channels (e-mail, restricted area of the website and App) and traditional paper letters were used only in cases of digital channels not available. The use of the voucher is notified to the customer, also in this case preferring digital channels: the restricted area of the website and the company App are really the direct interaction channels that allow the customer to use the voucher and to have information relating to the status of his voucher immediately and at any time.