03/04/2024 Insurance Innovation


The artificial intelligence program implemented in our company's Claims department represents a significant transformation in the insurance sector, particularly in motor and non-motor claims.

Innovation presentation

The main objective of the project is to optimize claims assessment processes, identify fraud, reduce labor costs, and increase customer satisfaction by providing fast and accurate results.

Our project strategy focuses on artificial intelligence-based models. In the motor claims sector, quick damage assessment is made from photographs, preventing unnecessary expert appointments through automatic assignment decisions. On the non-motor claims side, the project concentrates on comparing photos in opened files with all other files in the database to detect fraud. These dynamic decision mechanisms ensure the automation of our claims processes and effective management of our resources.

Our project has assumed the role of innovation leadership as one of the first examples applied in the industry. It significantly contributes to achieving our digitalization goals in claims processes, automating internal business processes, and reducing labor costs. Simultaneously, it accelerates our processes in the insurance sector, particularly in motor claims, where experience is most intense, enhancing customer satisfaction and strengthening long-term customer relationships.

The innovative aspect of this project lies in digitalizing our claims processes and entirely human-based decision mechanisms using artificial intelligence technologies. Additionally, with the innovations provided by technological advancements, the increasing difficulty in detecting data uniqueness leads to an increase in fraud. This precaution we have taken against fraudulent attempts, especially in claims processes in the insurance sector, puts our company ahead, enhancing our competitive advantage.

The 'Claims AI Program' project stands out as an example of innovation that reduces insurance operational costs, increases process speed, and customer satisfaction. Our project makes a significant contribution to achieving our company's business goals and increasing its competitiveness.

Uniqueness of the project

The underlying technologies of this development represent a transformation in data processing and fraud prevention. The use of cloud and GPU (Graphics Processing Unit) technologies has enabled us to take rapid actions in both the project and our business processes, leading to effective results in the model developed within Aksigorta and operating on the cloud. Thus, the comparison of hundreds of thousands of photographs, which would be impossible to achieve through human effort, is now performed within minutes using image processing technologies on virtual servers in the cloud. This has helped prevent potential fraud possibilities in the files within our internal claims systems.

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