About
To demonstrate the incredible impact of insurance on people's lives, we tasked some of the most talented young audiovisual producers with creating films about the real-life stories of our clients who have experienced fear and uncertainty!
Innovation presentation
The Grupo Ageas Portugal aimed to humanize the insurance industry by sharing real-life stories of individuals who received support during challenging times, enabling them to move forward and overcome adversity.
The Grupo Ageas Portugal invested in promoting national talent by organising an audiovisual production competition to develop these stories. The winners were invited to bring the stories from paper to television. This action reaffirms the Grupo Ageas Portugal's commitment to supporting new talent, creation, and artistic production, reflecting its recognised role in the cultural landscape.
Insurance is essential for everyone's peace of mind and security during difficult times. Grupo Ageas Portugal confidently conveys this message. In today's society, we face many unpredictable scenarios, but we often fail to understand the risks of everyday life and their potential consequences. By sharing real-life situations, Grupo Ageas Portugal aims to assert the importance of insurance and promote financial education.
Uniqueness of the project
Real customer stories demonstrate the significance of having insurance coverage in the event of an unexpected life event. The Grupo Ageas is committed to promoting culture, nurturing young talent, and fostering innovation in the Portuguese audiovisual industry. To demonstrate this commitment, the group provided 16 young finalists with the opportunity to create films that showcase their creative and innovative perspectives on the role of insurance in people's lives. Under the guidance of director and actor Diogo Morgado, the teams produced the films, which were then judged for the Ageas Audiovisual Award. The winning films were subsequently broadcast on CNN Portugal.
