Premium
18/04/2024 Insurance Innovation
Laka seamlessly integrates into existing and new Connected Ecosystems provided by OEMs and IoTs, bringing a fairer and frictionless insurance cover to their customers.
Innovation details
Country
United Kingdom
Category
Insurtech
Keyword
Insurance, Targeted-niche offerings, Car & Mobility insurance, IoT & Telematics, Claims management, Subscription products, Embedded finance & Super apps, Mobility
Business Line
Accident Insurance
Distribution Channel
Online / Direct

Innovation presentation

Laka's Embedded Insurance Model brings partners:

1. Unique Value Add Adding specialised insurance makes partners stand out from the competition. It takes away the hassle for the customer to find, calculate, and activate cover for their new bike. Furthermore, Laka's 5* customer service provides a unique excellence in the insurance industry.

2. Customer Retention Customers receive a 1-2 year cover package or even a rolling subscription for that particular bike or other bikes from their brand. Laka also enables a circular economy system that only allows bikes to be replaced with bikes from their brand.

3. Scale & Consistency Finally, due to the Embedded Insurance, all of partner customers regardless of location or local regulations can receive the exact same offer. Laka can grow with the company and activate one region after another.

Due to the unique Laka Model, fairer pricing for both customers and partners can be offered, matching their values and getting more people riding.

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