Multilingual feature on Axis Internet Banking platform Qorus-Infosys Finacle Banking Innovation Awards 2024

Submitted by

Axis Bank

Premium
22/06/2024 Banking Innovation
Now bank digitally in your language!
Innovation details
Country
India
Category
Reimagining the Customer Experience
Keyword
Customer experience, Digital channels & Omnichannels, Retail banking

Innovation presentation

Axis Bank's vision is to become preferred financial service provider excelling in customer service delivery. In line with the Bank's vision, we have recently launched "Multilingual" feature on Internet Banking channel which will delight customer and help us become preferred channel for usage. Earlier customers were able to access our Internet Banking platform only in English which could be a challenge for customers who are more comfortable in their regional language. In order to bridge the language barrier gap for customers, we have introduced multilingual feature in additional three languages -Hindi, Marathi and Bengali.

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