VakifBank Radar (customer tracki̇ng system) Qorus-Infosys Finacle Banking Innovation Awards 2024

Concept and goals This project aims to establish a system where our bank's employees can follow customers more effectively. The main goal of the system is to facilitate and accelerate customer management by automatically transmitting certain information about customers to personnel as notifications through certain channels.

Reasons behind The main reasons for the project include managing customer relations more efficiently and detecting potential risks at an early stage. This system was designed to increase the customer tracking power of our bank's employees and to access important information about them in a more dynamic way.

Competition situation These types of customer tracking systems are common among large banks and financial institutions. The fact that rival banks have similar systems makes this project strategically important. Our bank also invests in such innovative systems to remain competitive.

Sources of inspiration Among the inspirations for this project are the applications currently used in our bank's customer evaluation systems. Additionally, the solutions and automation tools offered by financial service providers also inspired this Project. The departments involved in the project are: • IT Department: Will manage the system development and integration processes. • Operations Department: Will monitor and improve customer tracking processes. • Marketing Department: Will evaluate customer satisfaction and feedback. • Corporate Development Department: Will manage personnel training processes.

Main results achieved so far Results obtained so far during the development process of the project: • customer tracking button and authorization mechanisms were created. • limits on the number of customers that can be tracked have been determined and made flexible. • parameter display and notification settings have been improved. • notification processes defined and tested. • money in/out limits and notification flows were created. • this project is designed to provide a significant improvement in our bank's customer management and service quality. In the ongoing process, it is aimed to optimize the system and make it available to the personnel.