Submitted by

Taiwan Life (CTBC)

Premium
04/02/2025 Insurance Innovation
Taiwan Life Insurance has launched the Gu-Dong-Yi-Sheng Term Health Insurance. It is the first policy to the market with spillover-effect mechanism of specific physiotherapy treatments provided as a diverse choice for the public.
Innovation details
Country
Taiwan
Category
Product & Service Innovation
Keyword
Customer service, Insurance, Health insurance, Cybersecurity & Authentication, Payments
Business Line
Life Insurance
Distribution Channel
Agents

Innovation presentation

The policy integrates 321 specific orthopedic and neurological surgeries, providing a tailored medical protection package. With claims covering hospitalization and subsidies for specific medical devices, coupled with no-claim rebates, diverse protection is offered and customers may enjoy guaranteed renewal of policy up to 85 years of age. The policy provides dual focal protection on prevention and treatment, guaranteeing wholesome long-term protection to meet customer needs, while alleviating healthcare burden and lowering the risk of suffering from diseases. This will elevate the health level of society as a whole.

With spillover-effect mechanism of specific physiotherapy treatments, claims covering orthopedic and neurological surgeries, the policy is the first spillover-effect innovative product among the industry for health promotion. Receiving specific physiotherapy treatments for as many as 12 sessions during the designated health promoting period in of the same policy year, customers may enjoy up to 6% discount on the annual renewal premium. The measure encourages policyholders to proactively seek medical treatment when needed to lower the risk of orthopedic diseases, so that they may enjoy better health and mobility.

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