Noleggio+Generali Qorus-NTT DATA Innovation in Insurance Awards 2025

The future of mobility is evolving and we are leading the shift.

"Noleggio + Generali" project represents a turning point in Generali's motor strategy. It offers a unique opportunity to redefine the role of Agencies, no longer just as insurance consulting centers, but also as mobility solution hubs. By integrating long-term car rental with comprehensive insurance, we are transforming from a traditional insurer into a full-service mobility provider -leveraging our trusted agency network to offer customers a seamless, all-inclusive solution. The project enriches the Agency Network's offering by providing integrated solutions that combine long-term rental with premium insurance coverage, creating an embedded insurance model. With reference to this last element, a distinctive feature of the project is that the insurance coverage is issued by the Agencies, thus remaining in its portfolio. This approach, which enhances the Agencies' distribution capacity, creates a 360° mobility ecosystem, including solutions for electric mobility, which is increasingly central in the modern landscape. This innovation positions our agencies as mobility consultants, enhancing their role as key advisors while unlocking new revenue streams (rental revenues are added to the insurance one).

Customers benefit from a premium, worry-free rental experience with built-in insurance and personalized support from their trusted agent.

For Generali, this is a strategic differentiator and a major growth opportunity. Rental represents a growing market (with double-digit rates in recent years), valued at €10.6 billion in '23 - it is gaining increasing importance in registrations in the face of a stable automotive market.

Customers, increasingly seeking innovative and flexible solutions, are progressively shifting from purchasing to renting. Generali seizes the opportunity to position itself among the leading insurance companies in Italy to retain our market share in the motor segment, respond to growing demand for flexible mobility, and set ourselves apart in a competitive landscape. By strengthening customer loyalty and expanding our service ecosystem, we ensure long-term growth and profitability.

By embracing this shift, we differentiate ourselves in a competitive market and proactively respond to the rising demand for flexible mobility solutions. We are not just selling insurance—we are shaping the future of mobility, delivering value for our business, our agencies, and, most importantly, our customers.