MiMomento DKV Qorus-NTT DATA Innovation in Insurance Awards 2025- Nominated

MiMomento DKV is a digital platform designed to accompany DKV customers in their day-to-day lives, offering an experience beyond traditional healthcare. Through personalised content (articles, podcasts, videos, games, challenges and prize draws), customers can access resources that help them to improve their physical, emotional and environmental wellbeing, according to their moment in life. The aim is to strengthen the relationship with customers, increasing their loyalty and reducing the rate of cancellations, while boosting digitalisation and the use of DKV's digital assets.

The project stems from a key question: how can an insurer be an active part of its customers' daily lives and not only be present in times of illness? DKV, with a long history in health promotion, has developed numerous tools and contents for wellness, but these were scattered. MiMomento DKV unifies them in a single accessible and personalised space, thus responding to the need to build a closer and more continuous relationship with the client.

Currently, no other insurer in the sector offers such a complete and personalised platform as MiMomento DKV. Although some companies have wellness programmes or health apps, none integrates such a broad ecosystem of interactive and personalised resources according to the customer's moment of life. This makes DKV a pioneer in this holistic approach to health.

The development of MiMomento DKV has taken as a reference digital trends and engagement models used in sectors such as fitness, mental health and online education, where personalisation and user experience are key. In addition, the initiative has been inspired by DKV's philosophy of promoting healthy habits and access to quality information to improve the lives of its policyholders.

The development of the platform has been a transversal effort that has involved multiple areas of the company: - Innovation and Transformation: Concept definition and technological development. - Communication and Marketing: Creation of content and positioning strategy. - Corporate Reputation: Integration with the vision and values of DKV. - Business Analysis: Development of the personalisation and segmentation of clients. - Technology: Implementation of the digital platform and connection with other DKV assets.

The platform was launched in October 2024. The response has been positive because we already have more than 5,000 registered customers out of a target of 10,000 for this first year. So we are trying to communicate one challenge per month at different times to mobilise all the customer segments to which we can bring value.