Alleanza Assicurazioni Financial and Insurance Literacy Tour Qorus-NTT DATA Innovation in Insurance Awards 2026

The Edufin Tour was launched in 2024 to improve financial literacy in Italy and address economic vulnerability, especially among young people and women. In 2025 the number of stops doubled to 14, covering the entire national territory. The concept integrates two educational moments: “Contiamo Pari” for primary schools and the “Financial Well-being Ritual” open to the public, with an inclusive and participatory approach. The project responds to the growing need for simple and accessible tools to help people navigate savings, investment, and protection in a national context that still ranks below average in terms of financial education. It stands out in the competitive landscape thanks to its nationwide reach, the network of Alleanza advisors, and collaboration with qualified partners such as FEduF, RAME, and, since 2025, Adecco.

Among the main sources of inspiration are the Sustainable Development Goals, particularly gender equality, quality education, and reduced inequalities. The initiative involves educational teams, advisors, trainers, local institutions, and digital communities. In 2025, the tour reached more than 3,000 participants.

The format is structured in two moments:

Morning: the event “Contiamo Pari”, dedicated to primary schools and organized in collaboration with FEduF, to introduce financial education from an early age.

Afternoon: the “Financial Well-being Ritual”, an event open to the public, organized with the RAME community and, starting this year, with the collaboration of Adecco, to make Alleanza’s commitment increasingly tangible also on a practical and professional level.