Fuoriclasse di sicurezza – In strada e in pista vincono le regole Qorus-NTT DATA Innovation in Insurance Awards 2026

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Sara Assicurazioni

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03/03/2026 Insurance Innovation

A road safety awareness campaign connecting top-tier football (AC Milan) with safe driving practices, leveraging dynamic social-media-friendly storytelling to engage and educate the younger generation

Innovation details

Country
ItalyCategory
Best Communication & MarketingKeyword
Prevention, Marketing & sales, Corporate branding, MobilityBusiness Line
Motor insuranceDistribution Channel
Partners, Agents

Innovation presentation

The project features a series of safe driving video experiences filmed at the Lainate Safe Driving Center. The campaign stars the rising talents of Milan Futuro and players from Milan Women, guided by legends such as former football champion Daniele Massaro and former Formula 1 driver Andrea Montermini. The goal is to overcome the typical lack of interest among young people regarding road safety through an innovative and engaging format

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