Sara for Paralympics – La tua storia è la tua forza Qorus-NTT DATA Innovation in Insurance Awards 2026

Submitted by

Sara Assicurazioni

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03/03/2026 Insurance Innovation

An inclusive storytelling campaign turning Paralympic challenges into powerful narratives of resilience, championing sport as a way to break through both physical and mental barriers.

Innovation details

Country
ItalyCategory
Social, Sustainable & ResponsibleKeyword
Marketing & sales, Corporate branding, AccessibilityBusiness Line
Motor insuranceDistribution Channel
Online / Direct, Partners

Innovation presentation

Partnering with Circolo Canottieri Aniene and the Bionic People association, this project showcases—through moving videos and direct testimonials—the journeys of athletes who have turned disability into a life-affirming strength. It seeks to engage the general public and the younger generation with the core values of Diversity & Inclusion.

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