Express Luck - Bradesco Expresso Qorus-NTT DATA Innovation in Insurance Awards 2026
BrazilCategory
Product & Service InnovationKeyword
Customer service, InnovationBusiness Line
Income protectionDistribution Channel
Online / Direct
Innovation presentation
Sorte Expressa is a product sold exclusively through banking correspondents, in the philanthropy modality, allowing contributions between R$ 1 and R$ 50. The model’s differential lies in the integrated experience: when making a contribution, the customer automatically participates in instant drawings of up to R$ 2,500, as well as monthly drawings of up to R$ 2,500 and a semiannual drawing of up to R$ 50,000.
The solution democratizes access to philanthropic actions, incorporates gamification, encourages customer flow within the channel, and offers a simple, fast, and fully integrated experience within the routine of banking correspondents.
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