Vinci il Milan con Sara Qorus-NTT DATA Innovation in Insurance Awards 2026

Submitted by

Sara Assicurazioni

Premium

03/03/2026 Insurance Innovation

An exclusive contest for Sara Assicurazioni customers that turns the dream of taking a penalty kick during an official match into reality, strengthening the emotional bond between the brand and fans through 'money-can't-buy' experiences

Innovation details

Country
ItalyCategory
Best Communication & MarketingKeyword
Digital channels & Omnichannels, Marketing & sales, Corporate brandingBusiness Line
Motor insuranceDistribution Channel
Online / Direct

Innovation presentation

The project offers customers the chance to win VIP tickets and, for the lucky winners, a once-in-a-lifetime experience: taking penalty kicks against an AC Milan Legend or a First Team goalkeeper during halftime at San Siro or at the Milanello Sports Center. The initiative is designed to incentivize the use of digital channels (the SaraConMe App) and reward the loyalty of retail customers.

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