worxogo Nudge Coach with GenAI powered Microcoaching Qorus-NTT DATA Innovation in Insurance Awards 2026
IndiaCategory
InsurtechKeyword
Operational excellence & efficiency, Customer service, AI & Generative AI, Transformation, Insurance, HR & New ways of working, Claims management
Innovation presentation
worxogo Nudge Coach has been improving productivity for sales, customer service and back office teams across sectors for the past 10 years. Our newly launched Gen AI Microcoaching innovation improves productivity variability across claims and ops teams in Insurance by improving manager effectiveness and scaling coaching across large teams.
worxogo's Gen AI Microcoaching was launched in March 2025. It underlies our belief that the power of AI is far beyond automation. AI combined with behavior science can augment human performance, making each more powerful than it is without the other, thus closing human performance gap, the final frontier of operational excellence.
Currently, most AI tools fall into 3 categories: Dashboards that provide insight, LMS or training platforms, or co-pilots for knowledge retrieval. However insight alone does not trigger action. Whereas, worxogo's GenAI powered behavior insights help managers coach effectively, nudging individuals to take action, and improve their performance.
worxogo Nudge Coach is based on cutting edge research in Behavioral Economics and Motivation theory. We were inspired by the Nudge Theory as laid out by Nobel laureate Richard H. Thaler and Harvard Law professor Cass R. Sunstein.
The performance variance in large Insurance GCCs and manager fatigue provide the perfect opportunity to redesign how performance behaviors are shaped in teams. AI allows this to scale, while Gen AI helps managers move from supervisory roles to active performance coaching.
Departments involved are Claims Operations, Customer Service / Contact Center, Insurance Back Office, Learning & Development, HR / Talent, Digital Transformation, Data & Analytics and IT Integration Teams
worxogo Nudge Coach is deployed at 30 insurance teams across 14 countries. And has led to operational efficiency gains without incremental FTE, reduced managerial time spent on reporting has improved manager span, lowered costs per claim processed and reduced performance variability across teams.
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