Balancing human and digital: Bulgarian-American Credit Bank

Ivan Ivanov, Director of Retail Banking at Bulgarian-American Credit Bank, shares insights about his role and the challenges faced by the bank in an interview for the Qorus-Avanade report titled Balancing human and digital: Are banks losing touch with customers?


What are your roles and responsibilities in the bank?

I am Director of Retail Banking at Bulgarian-American Credit Bank (BACB). My responsibilities cover the whole range of the business of the bank with individual clients, including sales, products and services, process management and development, business development, branch networks organization and management, as well as collaboration with all other departments in the bank on topics concerning the retail business.