Balancing human and digital: Wealth One Bank of Canada

Digital Reinvention
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05/07/2023 Perspective
profile picture of Barry Ferguson

Barry Ferguson

Wealth One Bank of Canada

Chief Operating Officer

Barry Ferguson, the Chief Operating Officer of Wealth One Bank of Canada, discusses various aspects of the bank's operations and customer service strategies in an interview for the Qorus-Avanade report titled Balancing human and digital: Are banks losing touch with customers?


What are your roles and responsibilities in the bank?

As Chief Operating Officer, I have responsibility for the Bank’s strategic direction and leadership of the day-to-day operations of the business, including marketing, business development, operations, and IT divisions.

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