How Postbank Bulgaria has organized its digital distribution with a human touch

Nikolay Lazarov, Head of Sales Division at Postbank Bulgaria (Eurobank Group), takes on the role of bartender to show us the recipe for the perfect cocktail of human and digital.

Digital Reinvention
08/09/2023 Video
Nikolay Lazarov
Independent Senior Expert

Nikolay Lazarov, Head of Sales Division at Postbank Bulgaria (Eurobank Group), takes on the role of bartender to show us the recipe for the perfect cocktail of human and digital. Each "cocktail" is tailored to a specific segment.

Indeed, although the bank has mastered the various digital distribution channels, customers prefer to interact with humans for a variety of reasons.

If you want to go further, you can watch the full webinar ‘Balancing human and digital’ or download the report made in partnership with Avanade.

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