Bank of America and Starbucks team up for enhanced rewards

03/03/2024 News

Bank of America and Starbucks have joined forces to offer millions of customers in the U.S. enhanced benefits through a new partnership. Now, Bank of America cardholders and Starbucks Rewards members can link their accounts to enjoy additional perks.

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Starting immediately, eligible Bank of America cardholders and Starbucks Rewards members can earn 2% cash back on qualifying purchases, alongside their existing rewards or card benefits. Plus, for every $2 spent at Starbucks, members will earn one Star by linking an eligible debit or credit card with their Starbucks Rewards account through BofA.com/starbucks or starbucks.com/bofa.

Accessing these upgraded benefits is simple. Members can engage in qualifying Starbucks in-app purchases using their linked Bank of America debit or credit card. This includes actions like reloading a digital Starbucks gift card, pre-ordering, or making in-app payments at the register. Stars earned through this program can be redeemed for various rewards at Starbucks, including complimentary drinks, food items, merchandise, and whole bean coffee.

This partnership extends to both existing and new Starbucks Rewards members and Bank of America cardholders. 

Shikha Narula, head of consumer and small business product strategy, transformation, and rewards at Bank of America, expressed excitement about the collaboration, emphasizing it as part of the bank's dedication to appreciating its clients. Narula highlighted the partnership's goal of providing more rewarding experiences for Bank of America clients and Starbucks customers alike.

Similarly, Ryan Butz, vice president of loyalty strategy and marketing at Starbucks, echoed the sentiment, emphasizing the company's commitment to enriching the experiences of its most loyal customers. Butz underscored the partnership's role in deepening engagement and connection by offering exclusive benefits and experiences unavailable elsewhere.

Overall, this partnership between Bank of America and Starbucks represents a significant step in enhancing the everyday financial lives of customers, providing them with more rewarding opportunities and experiences.

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