Baloise is nominated in the Global Innovator category at the Qorus-NTT DATA Innovation in Insurance Awards 2025. We asked the bank to present its strategy and actions in terms of innovation.
Why do you consider your company a Global Innovator?
Innovation at our company is a lived top-down and at the same time bottom-up, driven by employees at all levels. We empower teams to experiment, learn, and scale fast, fostering an open environment where new ideas emerge from every corner of the organization.
Our innovation team organizes cross-company projects teams whenever needed to bring together local and group functions, ensuring diverse perspectives and strong collaboration. By combining innovation managers, project managers, and functional leaders, we create a dynamic ecosystem where expertise meets creativity.
A highly sophisticated trend research process fuels our innovation funnel, identifying emerging opportunities and guiding our strategic priorities. Additionally, our broad network across industries allows us to exchange cutting-edge knowledge and best practices, ensuring that we stay ahead of market shifts.
By cultivating an inclusive and forward-thinking mindset, we drive continuous transformation—keeping us at the forefront of industry change while delivering real value to our customers.
How is a culture of innovation achieved across your company?
Innovation at our company is a lived top-down and at the same time bottom-up, driven by employees at all levels. We empower teams to experiment, learn, and scale fast, fostering an open environment where new ideas emerge from every corner of the organization.
Our innovation team organizes cross-company projects teams whenever needed to bring together local and group functions, ensuring diverse perspectives and strong collaboration. By combining innovation managers, project managers, and functional leaders, we create a dynamic ecosystem where expertise meets creativity.
A highly sophisticated trend research process fuels our innovation funnel, identifying emerging opportunities and guiding our strategic priorities. Additionally, our broad network across industries allows us to exchange cutting-edge knowledge and best practices, ensuring that we stay ahead of market shifts.
By cultivating an inclusive and forward-thinking mindset, we drive continuous transformation—keeping us at the forefront of industry change while delivering real value to our customers.
What are the major goals and results obtained from your ongoing innovation strategy?
We innovate close to the core-business, leveraging maximum synergies between our traditional fields of expertise and new ideas. This strategic approach ensures that innovation enhances our operational efficiency, profitability, and growth.
Over the years, we have successfully launched innovation projects that help us to continue to thrive today, demonstrating our ability to turn bold ideas into sustainable business models. Our focus on parametric insurance and sharing economy solutions has positioned us as a frontrunner in sustainable mobility.
By harnessing automation, AI, and enhanced service models, we have significantly increased customer satisfaction, making insurance more intuitive and accessible. Moreover, our commitment to cost reduction and process optimization ensures long-term business impact.
We drive innovation with a clear strategic focus, ensuring that new solutions align with our business priorities and market needs. By continuously refining our approach, we create scalable innovations that strengthen our competitive edge and deliver real customer value.
How does your company manage the overall innovation process?
Our innovation process follows a structured funnel logic, ensuring that ideas are systematically evaluated, tested, and scaled. It starts with trend research and screening, where we identify emerging opportunities and assess their potential impact.
Promising concepts enter a trial-and-error, stage-gated process, allowing us to experiment quickly, learn from failures, and refine solutions before full-scale implementation. This approach ensures that only the most viable innovations move forward, balancing risk and opportunity.
Innovation is a collaborative effort across all levels of the organization. Baloise Group Innovation and our Strategic Business Units (SBUs) work closely together, ensuring that new ideas align with both overarching strategy and business needs. Leadership provides direction, while cross-functional teams drive execution, fostering a bottom-up innovation culture. This strong cooperation ensures that innovation is not just a process but an integrated mindset, driving sustainable growth and keeping us at the forefront of the industry.
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