Purchase movie tickets via Parakod Qorus Banking Innovation Awards 2015

As the Turkey’s largest private bank we aim to understand customers’ needs and supply new products or services that raise their life standards. While mobile usage tendancy of the majority of customers arise , their needs also change in paralel with the technology that supports their usage. Paper tickets, waiting in the queues always a practical problem for new generation and technology minded customers. At this point buying movie tickets with the comfort of safe purchase from mobile devices via Parakod become essential. Via Parakod, customer can enter the movie theater without a paper ticket only showing the barcode. This is the difference which makes Parakod unique between any other ticket apps. Following the sponsorship of Cinemaximum, the new brand that was created by combining the “cinema” wording with our credit card brand “Maximum”, is the biggest cinema chain in Turkey we launched in 2012, we aim to scale up our value proposal to Maximum Card holders via fast and easy payment innovation in cinemas. Retail Banking and Payment Systems Departments of Isbank, SoftTech as Isbank’s Subsidiary in technology field, Mars Cinema Group as business partner and Asecco as encryption and card payment systems partner involved this project .