App Bradesco Exclusive – Connected Car Qorus Banking Innovation Awards 2015- Nominated

Submitted by

Bradesco

Premium
18/03/2015 Banking Innovation
Institutional Information and Financial Services, simple and quick, with the convenience of being accessed through the car’s dashboard.
Innovation details
Country
Brazil
Category
Customer Experience
Keyword
IoT & Telematics

Innovation presentation

In partnership with Ford, Bradesco starts an unprecedented project, first in the world, with technology being the great ally to customers providing the synchronism between the mobile phone and the car. Bradesco App Exclusive for Android is being integrated to the multimedia system of Ford’s cars (SYNC Applink). To interact with the App, the customer uses the car’s voice commands for two types of services: Pre-paid Mobile Recharge and Location of Service Network. The App was published in the store on 01/27/2015 and the disclosure was during the Campus Party Event in São Paulo, from February 3 to 8, in addition to some articles published on the media during these days.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more?

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.

Related Content