App Bradesco Exclusive – Connected Car Qorus Banking Innovation Awards 2015- Nominated
BrazilCategory
Customer ExperienceKeyword
IoT & Telematics
Innovation presentation
In partnership with Ford, Bradesco starts an unprecedented project, first in the world, with technology being the great ally to customers providing the synchronism between the mobile phone and the car. Bradesco App Exclusive for Android is being integrated to the multimedia system of Ford’s cars (SYNC Applink). To interact with the App, the customer uses the car’s voice commands for two types of services: Pre-paid Mobile Recharge and Location of Service Network. The App was published in the store on 01/27/2015 and the disclosure was during the Campus Party Event in São Paulo, from February 3 to 8, in addition to some articles published on the media during these days.
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