PNB-PAL Mabuhay Miles NOW Mastercard Credit Card Qorus Banking Innovation Awards 2019

Travel has become an essential part of one’s life goals, most especially for the Millennials. This market segment is travelling more frequently as more travel destinations are discovered and as more travel promotions are offered. The PNB-PAL Mabuhay Miles NOW Mastercard Credit Card was created specifically to cater to the market of millennial travelers. With its stylish design, exclusive freebies, discounts and more, it helps the young travellers fulfill their travel and shopping goals right here, right now. Most travel cards are positioned premium thereby limiting the issuance to the higher income segment of the market. There are other travel cards that may target the general public but still none has addressed the Millennial market specifically in terms of income requirements, communication and benefits. The development of the PNB-PAL Mabuhay Miles NOW Mastercard was a collaboration among the different departments under the Cards Banking Solutions Group and the Information Technology Sector. Currently, the product has garnered the attention of the public with approximately 24,000 turn-ins within just 6 months from its launch.