Viva Kids / Digipigi – Switzerland's most innovative digital money/piggy bank offer for children Qorus Banking Innovation Awards 2018

Credit Suisse has transformed the classic piggy bank and has integrated the saving/spending of pocket money into the digital world. The comprehensive Viva Kids Banking Package is designed for children under 12 years and allows parents to teach their children the concept of physical and digital money in a funny and easy way. The banking solution contains a transaction account and a savings account with a preferential interest rate, Maestro card (optional for children 7 and older), and Digipigi – Switzerland's first digital money box. As an Internet of Things solution it comes with two apps (one for children to set saving goals, to check their balances and to manage their pocket money payments and one for parents to always keep control). The product is complemented by the Viva Kids World, an online-based world of learning and experiences for the entire family. Viva Kids offers various fun and easy options for teaching children to use cash and digital money responsibly. The solution attracted massive media response, is well-received in the Swiss society and covers the needs of parents in our digital environment. Thanks to its emotional appeal, after only a few months two-thirds of the Swiss population are familiar with Digipigi. It is a strong acquisition instrument to acquire and connect next generation of banking clients and beyond that – their parents. It helped Credit Suisse to win substantial market share and to build-up the brand as bank for families as well as strengthen the banks reputation as a partner for financial advice along the entire client life-cycle.