Yapı Kredi’s NFC-Enabled Contactless Login to Mobile Banking App Qorus Banking Innovation Awards 2018
Submitted by
Yapi Kredi
Yapı Kredi was established as the first retail oriented private bank in Turkey and now the Bank is the third largest private bank in Turkey as of the end of 2018 with TL 373,4 billion of assets. Yapı Kredi is one of the 10 most valuable brands in Turkey with...
TurkeyCategory
Phygital Distribution & ExperienceKeyword
Customer service
Innovation presentation
Credit card customers were suffering from not being able to login to mobile banking with easily. Because Banking Regulations and Supervision Agency (BRSA) regulations have forbidden banks in Turkey to allow customers login digital banking just by their credit card information. Therefore, some customers did not prefer to create password and some had difficulty to remember password even if they create one. So, we had to find a workaround solution to overcome this regulation and we came up with “NFC-enabled contactless login with credit card” feature. This is a user identification method that enables customers to securely login Yapı Kredi Mobile app. User brings her credit card closer to her NFC-enabled smart phone so that card chip is detected by NFC reader on the phone. When customer enter card password, it unlocks the mobile banking app. We implemented NFC technology for login to mobile banking for the first time in Turkey by Yapi Kredi. Our competitors ask their users to enter several inputs to define a password and expect customers to remember it to login mobile banking. With this innovation, we have eliminated the password generation process and instead, we enabled customers to use their card passwords which is much more rememberable for customers. We inspired by credit card customers’ shopping behavior with contactless cards. Since this innovation enabled users to login Yapı Kredi Mobile just by doing what they do in their daily life to make contactless payment, it worked so well for card customers. Although we have not extensively communicated this feature to our customers, more than 2000 customers have logged in Yapı Kredi Mobile via their Credit in the first week of the launch. We expect more and more customers will use this feature for easy login.
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