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Yapi Kredi

Yapı Kredi was established as the first retail oriented private bank in Turkey and now the Bank is the third largest private bank in Turkey as of the end of 2018 with TL 373,4 billion of assets. Yapı Kredi is one of the 10 most valuable brands in Turkey with...

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25/06/2024 Banking Innovation
Yapı Kredi FRWRD: the 360-degree innovation brand continuously nourishing the ecosystem .
Innovation details
Country
Turkey
Category
Future Workforce
Keyword
Innovation, HR & New ways of working

Innovation presentation

As Yapı Kredi, with our 360-degree innovation perspective, we have combined the activities and programs we carry out both inside and outside the institution under the Yapı Kredi FRWRD brand. As an institution that has been leading the sector for years; we adopt a working culture that can produce continuous innovation with an agile culture by focusing on customer needs, both inside and outside the institution, with the perspective of being always ready for the future. The program creates a framework that can produce continuous innovation by focusing on customer needs and offers faster and innovative products through ecosystem partnerships and open innovation.

We take many innovation-oriented actions to improve efficiency, improve processes, and create new products and services that will increase internal and external customer satisfaction by producing ideas and projects with lean & agile working model within the scope of advanced innovation culture and startup approach. With the cooperations we have established, we aim to diversify products and services in order to provide service diversity and customer satisfaction.

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