App Caderneta Qorus Banking Innovation Awards 2019

App Caderneta is a digital solution that aims to introduce the use of digital channels in our clients lives so they can use their bank in their mobile, PC or tablet, improving their user experience and commodity. It is CGD´s most simple financial digital solution that allows customers (specially the oldest) to manage their financial daily operations. It was developed to substitute an old product called Caderneta (with 143 years old), an icon we recreated, giving it the same characteristics as the original but now in a digital format. This solution was launched in 2018 and it aims to contribute to our senior customers digital inclusion (a segment of clients that are usually excluded from innovation and digitization). It was also developed to modernize Caixa´s image and to reduce our footprint. With app Caderneta we already reduced 13 tones of paper and we also converted more than 37.000 clients to use the app. The development of the app involved Marketing, Brand and Communication, Legal, Compliance, Data Protection Office, Security and Risk departments.